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The author is talking about beloved Prophet (PBUH). This is no way to introduce him. Religion (the deen) has to be presented directly, without frills. One might ask that what is wrong if modern flamboyant style is used for introducing Islam and its teachings. There is one possible problem. Suppose medium becomes the message. (Please, please there is no attempt here to subscribe to the modern proverb medium is the message, or to reject it.) Now if medium becomes the message then you'll end up in modern flamboyance and no Islam. If you are not convinced then just have a closer look at the result of propagation of Islam by the very same people.
The author is talking about beloved Prophet (PBUH). This is no way to introduce him. Religion (the deen) has to be presented directly, without frills. One might ask that what is wrong if modern flamboyant style is used for introducing Islam and its teachings. There is one possible problem. Suppose medium becomes the message. (Please, please there is no attempt here to subscribe to the modern proverb medium is the message, or to reject it.) Now if medium becomes the message then you'll end up in modern flamboyance and no Islam. If you are not convinced then just have a closer look at the result of propagation of Islam by the very same people.